Year 2016

Over 100 companies represented by 600 Luxottica salespersons and their clients, were flown to Malta between the 25th of January and the 5th of February 2016, to view the company’s latest optical and sun glasses range of over 7,000 pieces from 20 different brands.

These brands included Bvlgari, Burberry, Giorgio Armani, Michael Kors, Oakley, Prada, Ray-Ban, Tiffany and Versace.


Description of project

Luxottica Group is the exclusive world-wide distributor of high-end and sports glasses with more than 7000 shops in the Asia, Europe, United States, China, United States of America, South Africa, and South America.

PETITE EVENTS were entrusted not only with the logistical part of the event, ranging from hotel bookings, transfers, food and beverage services during the event, together with team building activities, but also with the origination and design development of the showcase and display booths which were manufactured by Casapinta Design Group, who were also responsible for signage and custom build “point of sale” units for Rayban and Tiffany. The event was held at the Raddison SAS in St Julians.