MGA – ICE Totally Gaming 2016

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Malta Gaming Authority’s participation at the ICE Gaming show London, Excel 2016

What was the challenge?

ICE Totally Gaming Exhibition was held at the Excel Exhibition Centre in London Docklands from the 2-4 February 2016. Independently audited attendance of 25,497 in 2015 was the highest on record for this event with over 133 countries represented. This has further increased the reputation of ICE as the most international business event anywhere in gaming. Mlta is represented at the show through the MALTA GAMING AUTHORITY. Our group won a competitive tender to construct the double decker stand at the show.

• ICE is the annual launch pad for gaming innovation, with literally hundreds of new product launches over the three days – make sure you block your diary out for the full three days so you don’t miss a thing!
• The best learning programme in gaming – gaming experts speaking at ICE Conferences offer solutions to your key challenges.
• ICE is a unique gathering place for all the major gaming players including operators, regulators and more. ICE allows you to build your contacts, arrange meetings and forge partnerships with maximum convenience and minimum fuss
• ICE’s international credentials are unrivalled – no other event gives you such international access, with hundreds of countries represented every year
• ICE’s show-floor seminars are free to attend and give you up-to-the-minute industry information and engaging debates around what the gaming industry is talking about
• ICE is the highlight of the gaming industry’s calendar. Make sure you are there, to see and to be seen

The major challenge on this project was the fact that there were only three days build-up and two days breakdown available at London Excel Exhibition Centre. This meant stringent logistical co-ordination using our Malta and Czech Republic Office set-ups to co-ordinate the event and meet this deadline. The design of the stand provided by the Authority was quite complicated due to the fact that the front of the double decker stand was covered in laminate. All components were thus prepared in our works, for instant build-up on site within the time available. We therefore had to ensure that our method statement for the construction process, along with a risk assessment and health & safety declarations are in place to ensure that in spite of the pressure being imposed on us, we would not infringe any of the rigorous regulations imposed on us by the organisers.