Year 2008 / 2010

Type of service

Launch Event of Smart City Malta project

What was the challenge

SmartCity is the leading developer of knowledge-based business townships. By uniquely creating knowledge-based clusters with only the finest lifestyle amenities, SmartCity is the next generation of business townships.

Through the expertise cumulated from the development of 12 business townships in 5 industry clusters in the Middle East, SmartCity, today, is the foremost purveyor of knowledge clusters. Working closely with the Malta government, it translates its expertise and develops international business clusters that fuel economic and personal growth.

SmartCity Malta and SmartCity Kochi form the first SmartCity outposts in EU and India. Both, free zone developments are supported by cutting-edge infrastructure, unique lifestyle amenities and a responsive support system. They will model all subsequent SmartCity developments around the world, perpetually growing the global network of free zone business townships.

Description of project

Client planned. to organise a launch event for the inauguration of the project by the Prime Minister of Malta and the Chairman of Tecom Group-Dubai . The brief was to organise a seated promotional event using a multi-media production staged on the actual construction site of the project. Our group was entrusted with the whole project’s including production, project management and set-up of the event, using two fully air-conditioned tent structures.

One tent accommodated the audio visual presentation and the other served as a pre-drink venue which welcomed the guests and than used once again for a networking reception after the presentation.

On arrival to the venue, guests were met and ashered to the presentation venue by uniformed hostesses. The presentation using latest state-of- the-art laser projections, together with sound and vision purposely produced to impress an audience made up of VIPs and other distinguished guests on the planned stages of the project.

List of services

The project also included:

  • Quality catering services
  • Hostess services
  • General sign-posting on the building site from the access roads to the venue itself
  • Set up of Neptunus tent structures one of which was compledely drapped and the other one covered up internally with dark-out material for projection effects.
  • Multi media production including Laser performance mixed with sound and vision.